Dubai Shopping Festival 2027: Dates, Best Shopping Deals and Things to Do

Dubai in winter is a wonderful time to visit the city – and the Dubai Shopping Festival adds to the thrill of the season. Whether it's a pretty good deal in the shops or a free photo shoot and a draw for a prize – most of the time there is something to do in the city and DSF makes shopping a party experience. This festival is a great opportunity to enjoy shopping, sightseeing and the festive season all in one Dubai trip – if you're planning one around New Year 2027.

What is Dubai Shopping Festival 2027?

According to the official tourism website – Dubai Shopping Festival (DSF) 2026–2027 takes place from 4th December 2026 to 17th January 2027. The 45-day event allows for shopping promotions, entertainment and family activities to be delivered to locations throughout the city.

The dates are especially attractive for visitors to Dubai during the Christmas and New Year's holiday season – making DSF a popular choice for those looking to enjoy the city's festive atmosphere. You can take a look at some of the seasonal sales, savor the winter vibe and schedule fun New Year's Eve festivities – before you head back for the rest of your holiday in January.

What to Expect During Dubai Shopping Festival 2027?

1 Shopping Deals Across Dubai

Shopping is at the heart of DSF. Seasonal promotions are found at major malls as well as participating retailers – ranging from fashion to electronics, beauty products to accessories, homeware and beyond. Popular destinations include Dubai Mall, Mall of the Emirates and Dubai Festival City Mall.

Shop around in different stores – and look at the special offers before buying. This is particularly helpful when you are purchasing electronics, designer items or a costly gift. If you can plan your shopping – then you don't need to make the first purchase on the first discount you see, but instead utilize the shopping budget.

2 Raffles, Rewards and Special Offers

A major reason for the success of DSF is also its prize draws and rewards given for shopping. There could be raffles or promotional activities on offer – for visitors to participate in, depending on the campaign, provided by participating retailers and festival partners.

Before entering – please refer to the official festival announcements for the most up-to-date prizes, eligibility and entry conditions. Each offer/campaign may vary during the festival.

3 Live Entertainment & Outdoor Experiences

There's more to DSF than shopping bags. Returning experiences in the 2026–2027 programme are Etisalat DSF Nights at Dubai Festival City Mall, DSF Auto Season, DSF x Hatta Wadi Hub and the outdoor marketplace MOTB. It is also part of the festival's seasonal programme to introduce Etisalat Beach Canteen.

Whether you love live entertainment, food, car culture or just outdoor fun with family and friends – these experiences can be a special addition to your trip to the mall. Please see the events calendar before traveling as events are held on certain dates.

4 Enjoy Dubai's New Year's Eve celebration with DSF

One of the greatest perks of seeing Dubai during this festival is to enjoy shopping with New Year's Eve festivities. The end of the month brings visitors to the city to experience the spectacular celebrations, waterfront views and special dining experiences.

A cruise on Dubai Marina or Dubai Creek at the end of the year is a great way to make a memorable New Year's Eve. Depending on the package you get – a cruise can provide a different view of the city's lit-up skyline, while you're eating dinner and enjoying entertainment onboard. For a change of scenery – you can also go for desert safaris while staying in the hotel.

Please refer to the noted locations and access information for the New Year's Eve events in the days leading up to the festivities. Dubai Shopping Festival entertainment programmes and events for New Year's Eve are different – and not every DSF entertainment will run on 31st December.

Some tips for planning your Dubai Shopping Festival trip

• Make sure to book early for Christmas and New Year: Booking early ensures that you have the best hotel prices.
• Organize your shopping journey: If you need to visit a number of malls, or a few attractions – save yourself some time by making sure they are close to each other.
• Budget: Make a list of the items that are important and then shop around.
• Verify event information: Do verify event hours, show schedules, promotions and transportation arrangements from official sources.

Last minute bookings may be limited on New Year's Eve and for special celebration packages and cruises.

In a Nutshell

Dubai Shopping Festival 2027 is a chance to get a taste of Dubai – outside of the iconic malls. With seasonal discounts, festivities, outdoor activities, and the New Year's spirit – the festival has a lot of options to make the winter holiday season memorable. Schedule your shopping days according to the activities that are of interest to you, allow time to see Dubai sights and make a plan for New Year's Eve. The perfect itinerary could make your Dubai trip both a great shopping experience and a memorable vacation.